SEMA 2017 and What to Expect in the Automotive Air Filter Aftermarket

Once a year, during the first week of November, the automotive aftermarket community gets together for the largest auto expo in the world, the SEMA show. The show is put on every year by the Specialty Equipment Market Association (SEMA). Since 1967, SEMA has held the annual SEMA show to help companies showcase their new product to buyers and media.

1961 Oldsmobile F-85 built by Greening Auto Company in K&N's booth at SEMA

1961 Oldsmobile F-85 built by Greening Auto Company in K&N's booth at SEMA

For the last 40 years, the show has been held at the Las Vegas Convention Center and draws huge crowds. Each year the show gets bigger and bigger and has come to be a Mecca of the automotive aftermarket. SEMA isn’t just a simple car show. Companies like K&N, AEM, AIRAID, and Spectre know that the SEMA show is the one time a year that all the automotive media and hundreds of thousands of buyers are all in one place ready to be shown the latest and greatest products. For the 2017 SEMA show, all four of these top air filter brands will once again come together to showcase the new products they will be bringing to market in 2018. Below we will give you a preview of each of the brands' booth, what cars, trucks, and other vehicles will make an appearance, who will be signing autographs, and what new products will be on display.

R1 Concepts 2017 Jeep JK Wrangler at SEMA

R1 Concept's 2017 Jeep JK Wrangler at SEMA

K&N
K&N has been attending the SEMA show for many years and each year they bring out their very best. Located in the popular Central Hall, K&N's booth is always chockablock full of lots to see and do. For vehicles this year, K&N will have a gorgeous example of a 1971 Chevy Camaro in their booth, built by the Roadster Shop and entered into the SEMA Battle of the Builders. Knowing what the Roadster Shop is capable of, this is sure to be a head turner of a car featuring a 1,300 HP twin turbo LS built by Nelson Racing Engines. Along with the Camaro there will be a pair of custom motorcycles on display.

Bullet Liner's 2017 Ford Raptor at SEMA

Bullet Liner's 2017 Ford Raptor at SEMA

The vehicles won't be the only draw for crowds, however, as there will be multiple autograph signings in the booth. From the pioneering off-road family of Kyle, and Todd Leduc, to side-by-side racers RJ Anderson and Katie Vernola, and even Formula Drift champion Vaughn Gittin Jr, will all be on hand with sharpies ready.

One of the biggest draws for vendors to SEMA is the fact that they can showcase their new products to the automotive world and get interest in these products before they are launched. K&N will have several new products on display for people to check out. From a snorkel for Jeep Wranglers to a new line of air intakes for Harley-Davidson motorcycles. K&N's new line of side-by-side air intakes for the Polaris RZR XP1000 and XP1000 turbo will also be on display.

Honda Unlimited Class 2 Ridgeline at SEMA

Honda Unlimited Class 2 Ridgeline at SEMA

AEM
The import and euro tuner worlds have lots of companies out there to help them add extra power to their cars. However, AEM Induction's motto is “Engineered to Outperform” and that is exactly what they strive to do, outperform their competition. For this year's SEMA show, AEM will once again bring out some products that are guaranteed to make more power. The first of which is a new air box-style intake for the BMW 320i and 328i. Another innovative new intake that AEM will have on display is for the Nissan 370Z.

Super Street Award for Chris Forsberg Z in the AEM booth at the SEMA show

Chris Forsberg and his 1975 280Z at the SEMA Show

But new products aren't all that AEM will have at SEMA 2017. Three-time Formula Drift champion Chris Forsberg will debut his custom 1972 Datsun 510 wagon in the AEM booth at SEMA. This car has never been seen by the public eye and will surely win some awards at this year's SEMA show. In case you had some questions about his 510, Chris Forsberg himself will be in the booth to answer questions, sign autographs, and take pictures with fans.

AIRAID
One of the biggest names in the motocross world is Jeremy McGrath. Since his retirement from competing on two wheels, Jeremy has taken up four wheels and a cage and is competing in the Lucas Oil Off Road Series. Jeremy, along with his teammate Brock Heger, will be signing autographs and taking pictures with fans in the AIRAID booth at SEMA 2017. Brock's AIRAID Pro Lite truck will also be on display for fans to check out in the AIRAID booth.

AIRAID had this Toyota Tacoma in their booth at SEMA

AIRAID had this Toyota Tacoma in their booth at SEMA

Also featured in the AIRAID SEMA booth will be artist and vehicle builder Chad Carothers. Chad will be working his artistic magic on a brand new AIRAID carbon fiber intake that will in turn be given away to one lucky fan after SEMA. That new intake is just one of the new products that AIRAID will have on display.

Spectre
Spectre is no stranger to SEMA. They have been attending the annual show almost since they started back in 1983. Every year, Spectre brings some of the best vehicles and products out to the SEMA show and this year is no different.

Classic Car Studio built this 1955 Chevy Nomad in Spectre's booth at SEMA

Classic Car Studio built this 1955 Chevy Nomad in Spectre's booth at SEMA

The eye candy in Spectre's booth for 2017 will be a gorgeous pro-touring 1963 AMC Rambler Wagon. Built by Suzy Bauter, of Nashville, Tennessee, the car will be a nightmare to anyone it faces on the autocross track. Along with the Rambler, Spectre will be debuting their partnership with Roland Sands Design with a custom F-150 that will feature several accessories designed by Roland himself. In the back of the F-150 will be a custom flat tracker Indian Scout, also designed and built by Roland Sands.

Spectre will also be debuting the second phase of their popular underhood cap covers at the 2017 SEMA show. The first phase included covers for Camaro, Mustang, and Challenger brake fluid reservoirs, windshield washer reservoir caps, fuse box covers, and more. Phase two will have covers for strut towers, windshield washer reservoirs, radiator overflows, and more. Between the pro-touring Rambler and the debut of two significant product lines, this year's SEMA show for Spectre looks like it will be as successful as ever.

For information on dates, show hours, schedule of events, floor plans, maps, and booth numbers, visit SEMA.